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Sri Lanka Journal of Marketing

Issue Archive

Volume 8

Issue 1

2022
Volume 7

Issue 3

2021
Volume 7

Issue 2

2021
Volume 7

Issue 1

2021
-25th Anniversary Special Edition – March 2021 Volume 7
Volume 6

Issue 2

2020
Volume 6

Issue 1

2020
Volume 5

Issue 2

2019
Volume 5

Issue 1

2019

Latest Articles Popular Articles

Impact of Influencer Marketing on Social Media Users’ Travel Intention

Upananda & Bandara

19 May 2022

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Impact of Social Media Marketing on Customer Brand Engagement Behaviour: With Special Reference to Consumer Electronic Brands in Sri Lanka

Dissanayake

19 May 2022

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The Role of Instagram Influencers’ Credibility on Customer Purchase Intention: A Case of Restaurant Sector Sri Lanka

Samarakoon & Rathnayaka

19 May 2022

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Service Quality of Mobile Phone Telecommunications Service Providers: Scale Development - The CCAAT MODEL

Karunaratna

19 May 2022

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Impact of Social Media Advertising on Consumer Buying Behaviour: With Special Reference to Fast Fashion Industry

Bandara

30 Aug 2021

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A Review on E-Banking Adoption in the Context of E-Service Quality

Damunupola et al.

01 Dec 2019

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How Brands opt Social Media Influencers for Influencer Marketing on Instagram: A Study on Sri Lankan Beauty & Personal Care Brands

Anuranga et al.

01 Dec 2019

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Conceptual Review of Social Influencer Marketing on Purchase Intention; Dynamics in Fashion Retail Industry

Thilina

10 Mar 2021

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Factors Influencing Milk Powder Brand Preference: A Case from Kegalle District of Sri Lanka

Priyadarshani et al.

08 Dec 2020

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E-ISSN: 2719-2598
Published by Department of Marketing Management, University of Kelaniya
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