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Sri Lanka Journal of Marketing

Issue Archive

Volume 8

Issue 2

2022
Special Issue – July 2022 Volume 8
Volume 8

Issue 1

2022
Volume 7

Issue 3

2021
Volume 7

Issue 2

2021
Volume 7

Issue 1

2021
-25th Anniversary Special Edition – March 2021 Volume 7
Volume 6

Issue 2

2020
Volume 6

Issue 1

2020
Volume 5

Issue 2

2019
Volume 5

Issue 1

2019

Latest Articles Popular Articles

Technical Efficiency of Fish Catch and its Socio-Economic Determinants towards Freshwater Fisher Population in North Central Province, Sri Lanka

Jayakodi et al.

11 Nov 2022

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Brand Switching in The Telecommunication Industry (Special Reference to the Western Province: Sri Lanka)

Kaushani & Buddhika

11 Nov 2022

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Influence of Perceived Quality and Brand Awareness on Brand Loyalty: Examining the Mediating Role of Brand Trust Within Biscuit Industry in Sri Lanka

Akarawita

11 Nov 2022

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The Impact of Pesticide Sales Promotion Strategies on Customer Purchase Intention

Gamage et al.

11 Nov 2022

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Impact of Social Media Advertising on Consumer Buying Behaviour: With Special Reference to Fast Fashion Industry

Bandara

30 Aug 2021

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A Review on E-Banking Adoption in the Context of E-Service Quality

Damunupola et al.

01 Dec 2019

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Conceptual Review of Social Influencer Marketing on Purchase Intention; Dynamics in Fashion Retail Industry

Thilina

10 Mar 2021

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The Impact of ‘on the Job Training’ on Employee Performance: A Study of Production Assistants in Noritake Lanka (Pvt) Limited, Mathale, Sri Lanka

Harshani et al.

30 Aug 2021

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How Brands opt Social Media Influencers for Influencer Marketing on Instagram: A Study on Sri Lankan Beauty & Personal Care Brands

Anuranga et al.

01 Dec 2019

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E-ISSN: 2719-2598
Published by Department of Marketing Management, University of Kelaniya
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