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Sri Lanka Journal of Marketing

Issue Archive

Volume 6

Issue 1

2020
Volume 5

Issue 2

2019
Volume 5

Issue 1

2019

Latest Articles Popular Articles

The Impact of Internal Marketing on Employee Brand Commitment in Sri Lankan Insurance Industry

Wijenayaka

30 Jun 2020

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Customer Self Oriented and Other Oriented Intrinsic Values, Brand Trust and Consumer-Brand Relationship: A Conceptual Review with Reference to Life Insurance Sector Research Proposition

Pushpakumara

30 Jun 2020

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Social Media Marketing: An Empirical Review on Contents and Applications

Siriwardana & Ismail

30 Jun 2020

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Study on Attitude towards Green Products and Willingness to Pay Premium: With Special Reference to Millenials in Sri Lanka

Niwarthana et al.

30 Jun 2020

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How Brands opt Social Media Influencers for Influencer Marketing on Instagram: A Study on Sri Lankan Beauty & Personal Care Brands

Anuranga et al.

01 Dec 2019

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The Impact of Digital Content Marketing on the Purchase Intention of Connected Consumers: A Study Based on Natural Ingredient- Based Personal Care Products

Weerasisri & Subasinghe

30 Jun 2019

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A Review on E-Banking Adoption in the Context of E-Service Quality

Damunupola et al.

01 Dec 2019

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Evaluation of Solid Food Waste Management Strategies in Estate Schools in Sri Lanka and Its Environmental Impact

Karunarathne et al.

30 Jun 2020

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Social Media Marketing: An Empirical Review on Contents and Applications

Ismail & Siriwardana

30 Jun 2020

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E-ISSN: 2719-2598
Published by Department of Marketing Management, University of Kelaniya
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