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Sri Lanka Journal of Marketing

Issue Archive

Special Issue – July 2022 Volume 8
Volume 8

Issue 1

2022
Volume 7

Issue 3

2021
Volume 7

Issue 2

2021
Volume 7

Issue 1

2021
-25th Anniversary Special Edition – March 2021 Volume 7
Volume 6

Issue 2

2020
Volume 6

Issue 1

2020
Volume 5

Issue 2

2019
Volume 5

Issue 1

2019

Latest Articles Popular Articles

Impact of Loyalty Card Programs on Customer Satisfaction and Engagement with Reference to Colombo District Supermarket Retail Industry

Mallika

08 Aug 2022

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M-Payment Adoption in SMEs; Virtual Entrepreneurs

Chandradasa & Liyanapathirana

08 Aug 2022

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Review of Mergers & Acquisition Cases in Sri Lanka

Lye

08 Aug 2022

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Influence of Customer Generated e-WOM on Purchase Intention of Cosmetic Products in Sri Lanka

Fathima Nushra & Mubarak

08 Aug 2022

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Impact of Social Media Advertising on Consumer Buying Behaviour: With Special Reference to Fast Fashion Industry

Bandara

30 Aug 2021

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A Review on E-Banking Adoption in the Context of E-Service Quality

Damunupola et al.

01 Dec 2019

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Conceptual Review of Social Influencer Marketing on Purchase Intention; Dynamics in Fashion Retail Industry

Thilina

10 Mar 2021

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How Brands opt Social Media Influencers for Influencer Marketing on Instagram: A Study on Sri Lankan Beauty & Personal Care Brands

Anuranga et al.

01 Dec 2019

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Factors Influencing Milk Powder Brand Preference: A Case from Kegalle District of Sri Lanka

Priyadarshani et al.

08 Dec 2020

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E-ISSN: 2719-2598
Published by Department of Marketing Management, University of Kelaniya
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