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Sri Lanka Journal of Marketing

Issue Archive

Volume 7

Issue 2

2021
Volume 7

Issue 1

2021
-25th Anniversary Special Edition – March 2021 Volume 7
Volume 6

Issue 2

2020
Volume 6

Issue 1

2020
Volume 5

Issue 2

2019
Volume 5

Issue 1

2019

Latest Articles Popular Articles

Impact of Brand Citizenship Factors towards Customer Perception: A Conceptual Review on Non-Banking Financial Services Sector of Sri Lanka

Jayampathi & Weerasiri

30 Aug 2021

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A Glance into the Life of Street Vendors in Sri Lanka: An Overview

Karunaratna & Tjandra

30 Aug 2021

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Factors Impact on Consumer Credit Card Usage Behaviour: Evidence from Sri Lanka

De Silva & Patabendige

30 Aug 2021

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The Impact of ‘on the Job Training’ on Employee Performance: A Study of Production Assistants in Noritake Lanka (Pvt) Limited, Mathale, Sri Lanka

Nawarathna et al.

30 Aug 2021

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A Review on E-Banking Adoption in the Context of E-Service Quality

Damunupola et al.

01 Dec 2019

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How Brands opt Social Media Influencers for Influencer Marketing on Instagram: A Study on Sri Lankan Beauty & Personal Care Brands

Anuranga et al.

01 Dec 2019

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Impact of Social Media Advertising on Consumer Buying Behaviour: With Special Reference to Fast Fashion Industry

Bandara

30 Aug 2021

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Conceptual Review of Social Influencer Marketing on Purchase Intention; Dynamics in Fashion Retail Industry

Thilina

10 Mar 2021

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The Impact of Digital Content Marketing on the Purchase Intention of Connected Consumers: A Study Based on Natural Ingredient- Based Personal Care Products

Weerasisri & Subasinghe

30 Jun 2019

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E-ISSN: 2719-2598
Published by Department of Marketing Management, University of Kelaniya
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