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Reading: A Literature Review on How Wellness Tourism Contribute to Re-Building Sri Lankan Tourism

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A Literature Review on How Wellness Tourism Contribute to Re-Building Sri Lankan Tourism

Authors:

U. J. Mirando ,

University of Kelaniya, LK
About U. J.
Department of Marketing Management
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P. U. I. Dabare,

University of Kelaniya, LK
About P. U. I.
Department of Marketing Management
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B.T. K. Chathuranga

University of Sri Jayewardenepura, LK
About B.T. K.
Department of Marketing Management
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Abstract

Considering the natural resources, ancient value, and cultural components, Sri Lanka has been recognized as one of the main tourism destinations in the world. Because Sri Lanka have already proved that the best place to obtain a superior experience. According to the current situation in tourism sector has been influences by this pandemic and post situation highly. Parties in the tourism sector are facing several difficulties to aligned with this new normal situation. At the same time, countries that are gaining several competitive advantages from the tourism sector have adopted the wellness tourism concept especially other Asian countries namely, India. Because it is a timely concept to win this modern business era, this study explored to provide a critical evaluation of literature on the wellness tourism and the possibility of appalling this concept into the Sri Lankan context. A rigorous literature review is carried out by choosing conceptual and empirical papers mostly published after 2015 in reputed journals to evaluate the wellness tourism concept discussed by many authors critically. The findings of this study provide valuable insight into the stakeholders in the Sri Lankan tourism sector to implement this concept successfully. Currently Sri Lankan Tourism sector expands in Down-South, Central and Eastern provinces but less into wellness tourism application. Thus, these insights may valid forward to implement wellness tourism in above domains as an alternation for the current tourism intensity. Manly, government authorities, owners, and managers of the tourism sector should engage with digital technologies when providing their service package. Further, wellness tourism cities should consider the main three pillars, namely human capital, infrastructure, and information. Not only that but also community collaboration is another critical factor that should pay attention. Further, within this study developed a model that represents the connection between several components of a smart tourism city.
How to Cite: Mirando, U.J., Dabare, P.U.I. and Chathuranga, B.T.K., 2022. A Literature Review on How Wellness Tourism Contribute to Re-Building Sri Lankan Tourism. Sri Lanka Journal of Marketing, 8, pp.15–37. DOI: http://doi.org/10.4038/sljmuok.v8i0.93
Published on 08 Aug 2022.
Peer Reviewed

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