Reading: Avoidance of Eco-Tourism Labelled Hotels by the Domestic Tourists of Sri Lanka

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Avoidance of Eco-Tourism Labelled Hotels by the Domestic Tourists of Sri Lanka

Authors:

Poornima K. Gayathree ,

University of Kelaniya, LK
About Poornima
Senior Lecturer
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Nilantha R. Perera,

University of Kelaniya, LK
About Nilantha
Senior Lecturer
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Ajith P. Medis

University of Kelaniya, LK
About Ajith
Senior Lecturer
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Abstract

Modern consumers are living a consumerist lifestyle, which negatively impacts on the natural and the built environment. However, there is a trend towards environmental protection within society. It is clearly observed that green labels are everywhere and has become a marketing tool for companies, and this is common for tourist hotels as well. Ecotourism which is one form of ethical goods and services has been increasing worldwide. These tourists especially concern about natural and the built world. Therefore, they will neglect the products and services which harm the environment. Identifying that there is a gap in the literature about the consumer's avoidance of products and services which claims the “green”, the study aims at, exploring the avoidance behavior of eco-labeled hotel brands by the eco-tourists”.
How to Cite: Gayathree, P.K., Perera, N.R. and Medis, A.P., 2019. Avoidance of Eco-Tourism Labelled Hotels by the Domestic Tourists of Sri Lanka. Sri Lanka Journal of Marketing, 5(2), pp.53–79. DOI: http://doi.org/10.4038/sljmuok.v5i2.29
Published on 01 Dec 2019.
Peer Reviewed

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