Articles

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  Research

  Overview on Theory of Co-Creation for Competitive Advantage through Open Innovation in Modern Business Environment

  D. M. I. A. Gunarathne, R. P. C. Ranjani

  • PDF (EN)

  08 Aug 2022

  8 : 1-14
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  Research

  A Literature Review on How Wellness Tourism Contribute to Re-Building Sri Lankan Tourism

  U. J. Mirando, P. U. I. Dabare, B.T. K. Chathuranga

  • PDF (EN)

  08 Aug 2022

  8 : 15-37
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  Research

  Green Management Orientation in the Supply Chain of the Apparel Industry

  R. A. D. Dillanjani Weeratunge, Renuka Herath, Susima Weligamage

  • PDF (EN)

  08 Aug 2022

  8 : 38-60
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  Research

  Impact of Internet Service Quality on Customer Satisfaction Special Reference to Internet Service Providers During COVID – 19 Period

  H. M. U. S. Hendeniya, A. L. Fernando

  • PDF (EN)

  08 Aug 2022

  8 : 61-91
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  Research

  Influence of Customer Generated e-WOM on Purchase Intention of Cosmetic Products in Sri Lanka

  Mohamed Najeem Fathima Nushra, Kaldeen Mohamed Mubarak

  • PDF (EN)

  08 Aug 2022

  8 : 92-112
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  Research

  Review of Mergers & Acquisition Cases in Sri Lanka

  
  

  Ramzeena Morseth Lye

  • PDF (EN)

  08 Aug 2022

  8 : 113-132
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  Research

  M-Payment Adoption in SMEs; Virtual Entrepreneurs

  
  

  Isuru Chandradasa, Yasindee Liyanapathirana

  • PDF (EN)

  08 Aug 2022

  8 : 133-151
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  Research

  Impact of Loyalty Card Programs on Customer Satisfaction and Engagement with Reference to Colombo District Supermarket Retail Industry

  M. C. K. H. Mallika

  • PDF (EN)

  08 Aug 2022

  8 : 152-185
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  Research

  Impact of Internal Marketing on Organizational Commitment among Executive Employees in Ship Building and Repair Industry in Sri Lanka

  H. A. K. N. S. Surangi, J. V. C. Bandara

  • PDF (EN)

  19 May 2022

  8 ( 1 ) : 1-23
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  Research

  Exploring Customers’ Co-Learning Practices in Co-Creating Value with Self-Service Technologies

  B. S. Galdolage

  • PDF (EN)

  19 May 2022

  8 ( 1 ) : 24-51
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  Research

  Consumers’ Attitude Towards Organic Products -The Moderating Role of Health Consciousness

  G. Anitha Rathna, M. Sumathy

  • PDF (EN)

  19 May 2022

  8 ( 1 ) : 52-72
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  Research

  Service Quality of Mobile Phone Telecommunications Service Providers: Scale Development - The CCAAT MODEL

  A. C. Karunaratna

  • PDF (EN)

  19 May 2022

  8 ( 1 ) : 73-112
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  Research

  The Role of Instagram Influencers’ Credibility on Customer Purchase Intention: A Case of Restaurant Sector Sri Lanka

  Hemanthi Dulanjini Samarakoon, R. M. U. R. K. Rathnayaka

  • PDF (EN)

  19 May 2022

  8 ( 1 ) : 113-131
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  Research

  Impact of Social Media Marketing on Customer Brand Engagement Behaviour: With Special Reference to Consumer Electronic Brands in Sri Lanka

  N. H. Dissanayake

  • PDF (EN)

  19 May 2022

  8 ( 1 ) : 132-153
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  Research

  Impact of Influencer Marketing on Social Media Users’ Travel Intention

  D. R. P. Upananda, D. M. D. Bandara

  • PDF (EN)

  19 May 2022

  8 ( 1 ) : 154-174
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  Research

  Influences of Online Behavioural Ad Avoidance Among Sri Lankans

  M. M. S. S. Manathunga, S. I. Wijenayake

  • PDF (EN)

  18 May 2022

  8 ( 1 ) : 175-204
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  Research

  Factors Influencing Millennials' Adoption on Internet Banking, Propositions Through Refined UTAUT2

  D. K. Thilina, B. S. S. U. Bandara

  • PDF (EN)

  31 Dec 2021

  7 ( 3 ) : 1-22
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  Research

  Ethical Marketing in Global Value Chain for Developing Human Resources

  E. M. T. D. Ekanayake, B. A. N. Eranda

  • PDF (EN)

  31 Dec 2021

  7 ( 3 ) : 23-47
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  Research

  The Value Creation Determinants of the Global Software Engineering Industry

  • PDF (EN)

  31 Dec 2021

  7 ( 3 ) : 48-71
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  Research

  Adolescent Consumer Vulnerability: Consumer Socialization Perspective

  • PDF (EN)

  31 Dec 2021

  7 ( 3 ) : 72-104
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  Research

  Assessing the Mediation Role of the Customer Trust On E-Service Quality: Lessons During Covid-19 Pandemic

  • PDF (EN)

  31 Dec 2021

  7 ( 3 ) : 105-128
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  Research

  Retracted: Factors Influencing Millennials' Adoption on Internet Banking, Propositions Through Refined UTAUT2

  H. A. D. M. Arachchi, Trevor Mendis

  31 Dec 2021

  7 ( 3 ) : 129-165
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  Research

  An Investigation on Financial Performance of Commercial Banks in Sri Lanka: Applicability of the CAMEL Model

  Shanika Lakmali Kumarasinghe, Athambawa Jahfer

  31 Dec 2021

  7 ( 3 ) : 166-180
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  Research

  Entrepreneurial Marketing Dimensions: Evidence from Women-Owned SMEs in Sri Lanka

  Shivany Shanmugathas

  • PDF (EN)

  31 Dec 2021

  7 ( 3 ) : 181-211
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  Research

  Achieving Competitive Advantage Through Dynamic Capabilities: A Study of ICT Industry in Sri Lanka

  T. S. S. Fernando, G. A. T. R. Perera

  • PDF (EN)

  31 Dec 2021

  7 ( 3 ) : 212-242