Articles

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  Research

  Evaluation of Solid Food Waste Management Strategies in Estate Schools in Sri Lanka and Its Environmental Impact

  W.M.W.W. Kandegama, I.P.W.A.V. Kumara, K.H.M.I. Karunarathne

  • PDF (EN)

  30 Jun 2020

  6 ( 1 ) : 1-17
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  Research

  Integrative Functioning Between Consumerism and Consumer Behaviour: A Controversial Insight into Morals in Markets

  E.G. Ubayachandra, Nirmani Chethana Eldeniya, Vishwa Sanjanana

  • PDF (EN)

  30 Jun 2020

  6 ( 1 ) : 18-36
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  Research

  Study on Attitude towards Green Products and Willingness to Pay Premium: With Special Reference to Millenials in Sri Lanka

  Wathsala Niwarthana, Sachini Gannoruwa, R.M.U.R.K. Rathnayaka

  • PDF (EN)

  30 Jun 2020

  6 ( 1 ) : 37-53
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  Research

  Social Media Marketing: An Empirical Review on Contents and Applications

  A. Siriwardana, Nurlida Ismail

  • PDF (EN)

  30 Jun 2020

  6 ( 1 ) : 54-79
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  Research

  Customer Self Oriented and Other Oriented Intrinsic Values, Brand Trust and Consumer-Brand Relationship: A Conceptual Review with Reference to Life Insurance Sector Research Proposition

  B.M.A. Pushpakumara

  • PDF (EN)

  30 Jun 2020

  6 ( 1 ) : 80-98
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  Research

  The Impact of Internal Marketing on Employee Brand Commitment in Sri Lankan Insurance Industry

  H.M.D.S. Wijenayaka

  • PDF (EN)

  30 Jun 2020

  6 ( 1 ) : 99-122
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  Research

  A Review on E-Banking Adoption in the Context of E-Service Quality

  D.A. Gayan Nayanajith, R.A.S. Weerasiri, K.A. Damunupola

  • PDF (EN)

  01 Dec 2019

  5 ( 2 ) : 25-52
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  Research

  Avoidance of Eco-Tourism Labelled Hotels by the Domestic Tourists of Sri Lanka

  Poornima Gayathree, Nilantha Perera, Ajith Medis

  • PDF (EN)

  01 Dec 2019

  5 ( 2 ) : 53-79
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  Research

  Impact of Multichannel Brand Trust on Behavioural Intention

  B.S.S.U. Bandara, A. Jayarathne

  • PDF (EN)

  01 Dec 2019

  5 ( 2 ) : 81-109
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  Research

  The Impact of Marketing Research Practices on Financial Performance: Study of Small and Medium Enterprises in Sri Lanka

  T.K. Pushpasiri, V.P. Dharmadasa

  • PDF (EN)

  01 Dec 2019

  5 ( 2 ) : 113-134
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  Research

  How Brands opt Social Media Influencers for Influencer Marketing on Instagram: A Study on Sri Lankan Beauty & Personal Care Brands

  K.G.P. Lakmal, H.A.H. Hettiarachchi, B.K.H.D. Anuranga

  • PDF (EN)

  01 Dec 2019

  5 ( 2 ) : 135-158
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  Research

  A Review of Challenges to Attract Public Private Partnership (PPP) Investments to Power Generation Infrastructure In Sri Lanka (SL)

  S. Nihal Fernando

  • PDF (EN)

  30 Jun 2019

  5 ( 1 ) : 1-17
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  Research

  Conceptual Review on Apparel Disposal Behaviour of Consumers

  N.W.O.K.D.S.P Nanayakkara

  • PDF (EN)

  30 Jun 2019

  5 ( 1 ) : 18-35
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  Research

  Impact of Celebrity Brand Endorsement on Consumer Buying Behaviour on Modern Trade in Sri Lanka

  P.V.M.V.D. Udovita

  • PDF (EN)

  30 Jun 2019

  5 ( 1 ) : 36-54
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  Research

  The Influence of Facebook Brand Page on Consumer Purchase Intention with Reference to Fashion Retailing Industry

  L.B. Rajanpaksha, D.K. Thilina

  • PDF (EN)

  30 Jun 2019

  5 ( 1 ) : 55-101
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  Research

  The Impact of Digital Content Marketing on the Purchase Intention of Connected Consumers: A Study Based on Natural Ingredient- Based Personal Care Products

  Uthpala Subasinghe, R. A. S. Weerasisri

  • PDF (EN)

  30 Jun 2019

  5 ( 1 ) : 59-71