Articles

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  Research

  Impact of Internal Marketing on Organizational Commitment among Executive Employees in Ship Building and Repair Industry in Sri Lanka

  H. A. K. N. S. Surangi, J. V. C. Bandara

  • PDF (EN)

  19 May 2022

  8 ( 1 ) : 1-23
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  Research

  Exploring Customers’ Co-Learning Practices in Co-Creating Value with Self-Service Technologies

  B. S. Galdolage

  • PDF (EN)

  19 May 2022

  8 ( 1 ) : 24-51
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  Research

  Consumers’ Attitude Towards Organic Products -The Moderating Role of Health Consciousness

  G. Anitha Rathna, M. Sumathy

  • PDF (EN)

  19 May 2022

  8 ( 1 ) : 52-72
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  Research

  Service Quality of Mobile Phone Telecommunications Service Providers: Scale Development - The CCAAT MODEL

  A. C. Karunaratna

  • PDF (EN)

  19 May 2022

  8 ( 1 ) : 73-112
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  Research

  The Role of Instagram Influencers’ Credibility on Customer Purchase Intention: A Case of Restaurant Sector Sri Lanka

  Hemanthi Dulanjini Samarakoon, R. M. U. R. K. Rathnayaka

  • PDF (EN)

  19 May 2022

  8 ( 1 ) : 113-131
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  Research

  Impact of Social Media Marketing on Customer Brand Engagement Behaviour: With Special Reference to Consumer Electronic Brands in Sri Lanka

  N. H. Dissanayake

  • PDF (EN)

  19 May 2022

  8 ( 1 ) : 132-153
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  Research

  Impact of Influencer Marketing on Social Media Users’ Travel Intention

  D. R. P. Upananda, D. M. D. Bandara

  • PDF (EN)

  19 May 2022

  8 ( 1 ) : 154-174
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  Research

  Influences of Online Behavioural Ad Avoidance Among Sri Lankans

  M. M. S. S. Manathunga, S. I. Wijenayake

  • PDF (EN)

  18 May 2022

  8 ( 1 ) : 175-204
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  Research

  Factors Influencing Millennials' Adoption on Internet Banking, Propositions Through Refined UTAUT2

  D. K. Thilina, B. S. S. U. Bandara

  • PDF (EN)

  31 Dec 2021

  7 ( 3 ) : 1-22
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  Research

  Ethical Marketing in Global Value Chain for Developing Human Resources

  E. M. T. D. Ekanayake, B. A. N. Eranda

  • PDF (EN)

  31 Dec 2021

  7 ( 3 ) : 23-47
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  Research

  The Value Creation Determinants of the Global Software Engineering Industry

  M. A. S. C. Manamendra, H. M. R. P. Herath

  • PDF (EN)

  31 Dec 2021

  7 ( 3 ) : 48-71
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  Research

  Adolescent Consumer Vulnerability: Consumer Socialization Perspective

  G. P. K. Nishadi, B. N. F. Warnakulasooriya, K. P. L. Chandralal

  • PDF (EN)

  31 Dec 2021

  7 ( 3 ) : 72-104
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  Research

  Assessing the Mediation Role of the Customer Trust On E-Service Quality: Lessons During Covid-19 Pandemic

  P. K. A. T. D. R. Gunawardana, P. I. N. Fernando

  • PDF (EN)

  31 Dec 2021

  7 ( 3 ) : 105-128
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  Research

  Retracted: Factors Influencing Millennials' Adoption on Internet Banking, Propositions Through Refined UTAUT2

  H. A. D. M. Arachchi, Trevor Mendis

  • PDF (EN)

  31 Dec 2021

  7 ( 3 ) : 129-165
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  Research

  An Investigation on Financial Performance of Commercial Banks in Sri Lanka: Applicability of the CAMEL Model

  Shanika Lakmali Kumarasinghe, Athambawa Jahfer

  • PDF (EN)

  31 Dec 2021

  7 ( 3 ) : 166-180
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  Research

  Entrepreneurial Marketing Dimensions: Evidence from Women-Owned SMEs in Sri Lanka

  Shivany Shanmugathas

  • PDF (EN)

  31 Dec 2021

  7 ( 3 ) : 181-211
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  Research

  Achieving Competitive Advantage Through Dynamic Capabilities: A Study of ICT Industry in Sri Lanka

  T. S. S. Fernando, G. A. T. R. Perera

  • PDF (EN)

  31 Dec 2021

  7 ( 3 ) : 212-242
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  Research

  e-WOM & Purchase Intention towards Mobile Data Packages among Facebook users: The Mediating Effect of Brand Image

  Christopher Wijeyakulasuriya, W. M. C. B. Wanninayake, D. A. T. Kumari

  • PDF (EN)

  31 Dec 2021

  7 ( 3 ) : 243-268
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  Research

  The Impact of Perceived Corporate Social Responsibility on Purchase Intention: Mediating Role of Brand Attitude and Moderating Role of Generation X & Y

  H. A. D. M. Arachchi, Trevor Mendis

  • PDF (EN)

  31 Dec 2021

  7 ( 3 ) : 269-305
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  Editorial Retraction

  Retraction of Factors Influencing Millennials' Adoption on Internet Banking, Propositions Through Refined UTAUT2. Sri Lanka Journal of Marketing 7(3): 129-165

  . Editor in Chief

  • PDF (EN)

  31 Dec 2021

  7 ( 3 ) : 306
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  Research

  Factors Influence on the Development of Corporate Entrepreneurship on the Large Organizations in Sri Lanka: A Narrative-Based Model

  30 Aug 2021

  7 ( 2 ) : 1-23
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  Research

  Impact of Behavioural Intention on E-Wallet Usage During Covid-19 Period: A Study from Sri Lanka

  Sutharsini Jesuthasan, N. Umakanth

  • PDF (EN)

  30 Aug 2021

  7 ( 2 ) : 24-48
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  Research

  Factors influencing the Purchase Intention of Green Packaging among Millennials in Gampaha District of Sri Lanka

  P. M. Munasinghe, A. A. Shantha

  • PDF (EN)

  30 Aug 2021

  7 ( 2 ) : 49-79
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  Research

  Impact of Social Media Advertising on Consumer Buying Behaviour: With Special Reference to Fast Fashion Industry

  D. M. D. Bandara

  • PDF (EN)

  30 Aug 2021

  7 ( 2 ) : 80-103
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  Research

  Drivers of the Purchasing Intention Provoked Via Facebook Advertising of Millennial Sri Lankans

  D. A. G. P. K. Gayathree, B. S. S. U. Bandara, Navodani Thennakoon

  • PDF (EN)

  30 Aug 2021

  7 ( 2 ) : 104-124