Articles

• 
  Research

  Factors influencing the Purchase Intention of Green Packaging among Millennials in Gampaha District of Sri Lanka

  P. M. Munasinghe, A. A. Shantha

  • PDF (EN)

  30 Aug 2021

  7 ( 2 ) : 49-79
• 
  Research

  Factors Influence on the Development of Corporate Entrepreneurship on the Large Organizations in Sri Lanka: A Narrative-Based Model

  Sanath Divakara

  • PDF (EN)

  30 Aug 2021

  7 ( 2 ) : 1-23
• 
  Research

  Impact of Behavioural Intention on E-Wallet Usage During Covid-19 Period: A Study from Sri Lanka

  Sutharsini Jesuthasan, N. Umakanth

  • PDF (EN)

  30 Aug 2021

  7 ( 2 ) : 24-48
• 
  Research

  Impact of Social Media Advertising on Consumer Buying Behaviour: With Special Reference to Fast Fashion Industry

  D. M. D. Bandara

  • PDF (EN)

  30 Aug 2021

  7 ( 2 ) : 80-103
• 
  Research

  Drivers of the Purchasing Intention Provoked Via Facebook Advertising of Millennial Sri Lankans

  D. A. G. P. K. Gayathree, B. S. S. U. Bandara, Navodani Thennakoon

  • PDF (EN)

  30 Aug 2021

  7 ( 2 ) : 104-124
• 
  Research

  The Impact of ‘on the Job Training’ on Employee Performance: A Study of Production Assistants in Noritake Lanka (Pvt) Limited, Mathale, Sri Lanka

  K. J. N. M. D. V. Nawarathna, M. W. M. Abeykoon, M. D. R. Harshani

  • PDF (EN)

  30 Aug 2021

  7 ( 2 ) : 125-145
• 
  Research

  Factors Impact on Consumer Credit Card Usage Behaviour: Evidence from Sri Lanka

  L. G. R. V. De Silva, S. S. J. Patabendige

  • PDF (EN)

  30 Aug 2021

  7 ( 2 ) : 146-168
• 
  Research

  A Glance into the Life of Street Vendors in Sri Lanka: An Overview

  A. C. Karunaratna, Nathalia C. Tjandra

  • PDF (EN)

  30 Aug 2021

  7 ( 2 ) : 169-193
• 
  Research

  Impact of Brand Citizenship Factors towards Customer Perception: A Conceptual Review on Non-Banking Financial Services Sector of Sri Lanka

  G. A. Sanka Jayampathi, R. A. S. Weerasiri

  • PDF (EN)

  30 Aug 2021

  7 ( 2 ) : 194-211
• 
  Research

  Tourism Amid Covid-19 Pandemic in Sri Lanka Way-Forwarding Strategies Through the Porters’ Diamond Model

  Imali N. Fernando

  • PDF (EN)

  19 Jun 2021

  7 ( 1 ) : 22-45
• 
  Research

  Measuring Customer Intrinsic Value, Brand Trust and Consumer-Brand Relationship in the Life Insurance Industry: Scale Development and Validation

  B. M. A. Pushpakumara, Mohamed M. Shamil, M. R. K. N. Yatigammana

  • PDF (EN)

  19 Jun 2021

  7 ( 1 ) : 1-21
• 
  Research

  The Impact of Negative Brand Experience on Brand Avoidance with the Mediating Effect of Negative Emotions: Evidence from the Sri Lankan Mobile Telecommunication Sector

  D. P. Amarasinghe, J. A. S. C. Jayasinghe

  • PDF (EN)

  19 Jun 2021

  7 ( 1 ) : 149-179
• 
  Research

  Decision Making Styles of Sri Lankan Millennial: Are They Different?

  V. G. P. Lakshika, M. J. M. F. Ahzan

  • PDF (EN)

  19 Jun 2021

  7 ( 1 ) : 46-69
• 
  Research

  Customers’ Role in Co-Creating Value at Self-Service Technologies: From Role Theory Perspective

  B. S. Galdolage

  • PDF (EN)

  19 Jun 2021

  7 ( 1 ) : 70-91
• 
  Research

  The Impact of Online Communities and E Word of mouth on Purchase Intention of Generation Y: The Mediating Role of Brand Trust

  B. D. T. M. Kamalasena, A. B. Sirisena

  • PDF (EN)

  19 Jun 2021

  7 ( 1 ) : 92-116
• 
  Research

  Factors influencing the Purchase Intention of Green Packaging among Millennials in Gampaha District of Sri Lanka

  P. M. Munasinghe, A. A. Shantha

  • PDF (EN)

  19 Jun 2021

  7 ( 1 ) : 117-148
• 
  Research

  Employee’s Job Satisfaction with Computer Mediated Communication System

  T. S. L.W. Gunawardana, U. I. Sirimanna

  • PDF (EN)

  19 Jun 2021

  7 ( 1 ) : 180-209
• 
  Research

  Consumer Satisfaction towards Smart Ration Cards: A Study on Tirupur District, India

  M. Sumathy

  • PDF (EN)

  10 Mar 2021

  7 : 168-180
• 
  Research

  The Impact of Performance Assessment System on Employee Commitment: A Study among Executive Officers of State-Owned Commercial Banks in Sri Lanka

  D. A. T. Kumari, Ajith Medis

  • PDF (EN)

  10 Mar 2021

  7 : 118-144
• 
  Research

  Impact of Dynamic Capabilities on Global Mind-set: The Case of ICT Start-ups in Sri Lanka

  C. H. Jayasuriya, G. A. T. R. Perera

  • PDF (EN)

  10 Mar 2021

  7 : 81-117
• 
  Research

  Innovation and its Impact on Consumer Brand Equity: With Evidence from Modern Trade Industry in Colombo, Sri Lanka

  Oshan N. N. Liyanage, W. M. C. B. Wanninayake

  • PDF (EN)

  10 Mar 2021

  7 : 53-80
• 
  Research

  Conceptual Review of Social Influencer Marketing on Purchase Intention; Dynamics in Fashion Retail Industry

  D. K. Thilina

  • PDF (EN)

  10 Mar 2021

  7 : 25-52
• 
  Research

  Impact of Green Attributes on Revisiting Intentions of Tourists in Sri Lankan Hotels: The Mediating Effect of Overall Satisfaction

  J. A. S. C. Jayasinghe, W. M. T. K. Weerasekara

  • PDF (EN)

  10 Mar 2021

  7 : 1-24
• 
  Research

  Unrealistic Optimism, Compulsive Purchasing and Debt-Stress among Credit Card Users in Sri Lanka

  G. M. R. Rodrigo, B. S. Galdolage

  • PDF (EN)

  10 Mar 2021

  7 : 145-167
• 
  Research

  The Millennials as Stayers versus Switchers: The Context of Mobile Phone Services in Sri Lanka

  08 Dec 2020

  6 ( 2 ) : 160-196