Articles

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  Research

  Modelling the Impact of COVID-19 on SMEs’ Performance: Econometrics Evidence from Sri Lanka

  N. P. Ravindra Deyshappriya, N. P. D. Padmakanthi

  • PDF (EN)

  11 Nov 2022

  8 ( 2 ) : 1-38
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  Research

  Impact of Green Entrepreneurial Activities on the Existence of Small and Medium-Scale Entrepreneurs towards Sustainable Green Economy (Case Study of Green Entrepreneurship in Western Province of Sri Lanka)

  R. Sivashanker

  • PDF (EN)

  11 Nov 2022

  8 ( 2 ) : 39-63
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  Research

  Virtual Reality for Enhancing Customer Value in Sri Lankan Hospitality and Tourism Industry: Perspective of Industry Experts

  W. A. K. C. B. Muwandeniya, B. A. N. Eranda

  • PDF (EN)

  11 Nov 2022

  8 ( 2 ) : 64-83
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  Research

  The Impact of Pesticide Sales Promotion Strategies on Customer Purchase Intention

  V. L. R. Gamage, S. M. A. K. Samarakoon, G. S. Malalage

  • PDF (EN)

  11 Nov 2022

  8 ( 2 ) : 84-112
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  Research

  Influence of Perceived Quality and Brand Awareness on Brand Loyalty: Examining the Mediating Role of Brand Trust Within Biscuit Industry in Sri Lanka

  G. Sachintha Akarawita

  • PDF (EN)

  11 Nov 2022

  8 ( 2 ) : 113-149
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  Research

  Brand Switching in The Telecommunication Industry (Special Reference to the Western Province: Sri Lanka)

  L. V. Kaushani, H. J. R. Buddhika

  • PDF (EN)

  11 Nov 2022

  8 ( 2 ) : 165-195
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  Research

  Technical Efficiency of Fish Catch and its Socio-Economic Determinants towards Freshwater Fisher Population in North Central Province, Sri Lanka

  A. G. A. M. T. Jayakodi, H. L. Neel Wasantha, N. P. P. Liyanage, K. M. M. C. B. Kulathunga

  • PDF (EN)

  11 Nov 2022

  8 ( 2 ) : 196-220
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  Research

  Review on National Competitive Advantage for Marketing Potentials for Off-The Road (OTR) Tyre Industry in Sri Lanka

  K. A. C. Vidyaratne

  • PDF (EN)

  10 Nov 2022

  8 ( 2 ) : 150-164
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  Research

  Overview on Theory of Co-Creation for Competitive Advantage through Open Innovation in Modern Business Environment

  D. M. I. A. Gunarathne, R. P. C. Ranjani

  • PDF (EN)

  08 Aug 2022

  8 : 1-14
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  Research

  A Literature Review on How Wellness Tourism Contribute to Re-Building Sri Lankan Tourism

  U. J. Mirando, P. U. I. Dabare, B.T. K. Chathuranga

  • PDF (EN)

  08 Aug 2022

  8 : 15-37
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  Research

  Green Management Orientation in the Supply Chain of the Apparel Industry

  R. A. D. Dillanjani Weeratunge, Renuka Herath, Susima Weligamage

  • PDF (EN)

  08 Aug 2022

  8 : 38-60
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  Research

  Impact of Internet Service Quality on Customer Satisfaction Special Reference to Internet Service Providers During COVID – 19 Period

  H. M. U. S. Hendeniya, A. L. Fernando

  • PDF (EN)

  08 Aug 2022

  8 : 61-91
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  Research

  Influence of Customer Generated e-WOM on Purchase Intention of Cosmetic Products in Sri Lanka

  Mohamed Najeem Fathima Nushra, Kaldeen Mohamed Mubarak

  • PDF (EN)

  08 Aug 2022

  8 : 92-112
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  Research

  Review of Mergers & Acquisition Cases in Sri Lanka

  
  

  Ramzeena Morseth Lye

  • PDF (EN)

  08 Aug 2022

  8 : 113-132
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  Research

  M-Payment Adoption in SMEs; Virtual Entrepreneurs

  
  

  Isuru Chandradasa, Yasindee Liyanapathirana

  • PDF (EN)

  08 Aug 2022

  8 : 133-151
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  Research

  Impact of Loyalty Card Programs on Customer Satisfaction and Engagement with Reference to Colombo District Supermarket Retail Industry

  M. C. K. H. Mallika

  • PDF (EN)

  08 Aug 2022

  8 : 152-185
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  Research

  Impact of Internal Marketing on Organizational Commitment among Executive Employees in Ship Building and Repair Industry in Sri Lanka

  H. A. K. N. S. Surangi, J. V. C. Bandara

  • PDF (EN)

  19 May 2022

  8 ( 1 ) : 1-23
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  Research

  Exploring Customers’ Co-Learning Practices in Co-Creating Value with Self-Service Technologies

  B. S. Galdolage

  • PDF (EN)

  19 May 2022

  8 ( 1 ) : 24-51
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  Research

  Consumers’ Attitude Towards Organic Products -The Moderating Role of Health Consciousness

  G. Anitha Rathna, M. Sumathy

  • PDF (EN)

  19 May 2022

  8 ( 1 ) : 52-72
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  Research

  Service Quality of Mobile Phone Telecommunications Service Providers: Scale Development - The CCAAT MODEL

  A. C. Karunaratna

  • PDF (EN)

  19 May 2022

  8 ( 1 ) : 73-112
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  Research

  The Role of Instagram Influencers’ Credibility on Customer Purchase Intention: A Case of Restaurant Sector Sri Lanka

  Hemanthi Dulanjini Samarakoon, R. M. U. R. K. Rathnayaka

  • PDF (EN)

  19 May 2022

  8 ( 1 ) : 113-131
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  Research

  Impact of Social Media Marketing on Customer Brand Engagement Behaviour: With Special Reference to Consumer Electronic Brands in Sri Lanka

  N. H. Dissanayake

  • PDF (EN)

  19 May 2022

  8 ( 1 ) : 132-153
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  Research

  Impact of Influencer Marketing on Social Media Users’ Travel Intention

  D. R. P. Upananda, D. M. D. Bandara

  • PDF (EN)

  19 May 2022

  8 ( 1 ) : 154-174
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  Research

  Influences of Online Behavioural Ad Avoidance Among Sri Lankans

  M. M. S. S. Manathunga, S. I. Wijenayake

  • PDF (EN)

  18 May 2022

  8 ( 1 ) : 175-204
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  Research

  Factors Influencing Millennials' Adoption on Internet Banking, Propositions Through Refined UTAUT2

  31 Dec 2021

  7 ( 3 ) : 1-22