Research

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  Evaluation of Solid Food Waste Management Strategies in Estate Schools in Sri Lanka and Its Environmental Impact

  W.M.W.W. Kandegama,  I.P.W.A.V. Kumara,  K.H.M.I. Karunarathne

  • PDF (EN)

  30 Jun 2020

  6(1):1-17
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  Integrative Functioning Between Consumerism and Consumer Behaviour: A Controversial Insight into Morals in Markets

  E.G. Ubayachandra,  Nirmani Chethana Eldeniya,  Vishwa Sanjanana

  • PDF (EN)

  30 Jun 2020

  6(1):18-36
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  Study on Attitude towards Green Products and Willingness to Pay Premium: With Special Reference to Millenials in Sri Lanka

  Wathsala Niwarthana,  Sachini Gannoruwa,  R.M.U.R.K. Rathnayaka

  • PDF (EN)

  30 Jun 2020

  6(1):37-53
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  Social Media Marketing: An Empirical Review on Contents and Applications

  A. Siriwardana,  Nurlida Ismail

  • PDF (EN)

  30 Jun 2020

  6(1):54-79
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  Customer Self Oriented and Other Oriented Intrinsic Values, Brand Trust and Consumer-Brand Relationship: A Conceptual Review with Reference to Life Insurance Sector Research Proposition

  B.M.A. Pushpakumara

  • PDF (EN)

  30 Jun 2020

  6(1):80-98
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  The Impact of Internal Marketing on Employee Brand Commitment in Sri Lankan Insurance Industry

  H.M.D.S. Wijenayaka

  • PDF (EN)

  30 Jun 2020

  6(1):99-122