Research

• 

  A Review on E-Banking Adoption in the Context of E-Service Quality

  D.A. Gayan Nayanajith,  R.A.S. Weerasiri,  K.A. Damunupola

  • PDF (EN)

  01 Dec 2019

  5(2):25-52
• 

  Avoidance of Eco-Tourism Labelled Hotels by the Domestic Tourists of Sri Lanka

  Poornima Gayathree,  Nilantha Perera,  Ajith Medis

  • PDF (EN)

  01 Dec 2019

  5(2):53-79
• 

  Impact of Multichannel Brand Trust on Behavioural Intention

  B.S.S.U. Bandara,  A. Jayarathne

  • PDF (EN)

  01 Dec 2019

  5(2):81-109
• 

  The Impact of Marketing Research Practices on Financial Performance: Study of Small and Medium Enterprises in Sri Lanka

  T.K. Pushpasiri,  V.P. Dharmadasa

  • PDF (EN)

  01 Dec 2019

  5(2):113-134
• 

  How Brands opt Social Media Influencers for Influencer Marketing on Instagram: A Study on Sri Lankan Beauty & Personal Care Brands

  K.G.P. Lakmal,  H.A.H. Hettiarachchi,  B.K.H.D. Anuranga

  • PDF (EN)

  01 Dec 2019

  5(2):135-158