Research

• 

  Impact of Internal Marketing on Organizational Commitment among Executive Employees in Ship Building and Repair Industry in Sri Lanka

  H. A. K. N. S. Surangi,  J. V. C. Bandara

  • PDF (EN)

  19 May 2022

  8(1):1-23
• 

  Exploring Customers’ Co-Learning Practices in Co-Creating Value with Self-Service Technologies

  B. S. Galdolage

  • PDF (EN)

  19 May 2022

  8(1):24-51
• 

  Consumers’ Attitude Towards Organic Products -The Moderating Role of Health Consciousness

  G. Anitha Rathna,  M. Sumathy

  • PDF (EN)

  19 May 2022

  8(1):52-72
• 

  Service Quality of Mobile Phone Telecommunications Service Providers: Scale Development - The CCAAT MODEL

  A. C. Karunaratna

  • PDF (EN)

  19 May 2022

  8(1):73-112
• 

  The Role of Instagram Influencers’ Credibility on Customer Purchase Intention: A Case of Restaurant Sector Sri Lanka

  Hemanthi Dulanjini Samarakoon,  R. M. U. R. K. Rathnayaka

  • PDF (EN)

  19 May 2022

  8(1):113-131
• 

  Impact of Social Media Marketing on Customer Brand Engagement Behaviour: With Special Reference to Consumer Electronic Brands in Sri Lanka

  N. H. Dissanayake

  • PDF (EN)

  19 May 2022

  8(1):132-153
• 

  Impact of Influencer Marketing on Social Media Users’ Travel Intention

  D. R. P. Upananda,  D. M. D. Bandara

  • PDF (EN)

  19 May 2022

  8(1):154-174
• 

  Influences of Online Behavioural Ad Avoidance Among Sri Lankans

  M. M. S. S. Manathunga,  S. I. Wijenayake

  • PDF (EN)

  18 May 2022

  8(1):175-204