Research

• 

  Measuring Customer Intrinsic Value, Brand Trust and Consumer-Brand Relationship in the Life Insurance Industry: Scale Development and Validation

  B. M. A. Pushpakumara,  Mohamed M. Shamil,  M. R. K. N. Yatigammana

  • PDF (EN)

  19 Jun 2021

  7(1):1-21
• 

  Tourism Amid Covid-19 Pandemic in Sri Lanka Way-Forwarding Strategies Through the Porters’ Diamond Model

  Imali N. Fernando

  • PDF (EN)

  19 Jun 2021

  7(1):22-45
• 

  Decision Making Styles of Sri Lankan Millennial: Are They Different?

  V. G. P. Lakshika,  M. J. M. F. Ahzan

  • PDF (EN)

  19 Jun 2021

  7(1):46-69
• 

  Customers’ Role in Co-Creating Value at Self-Service Technologies: From Role Theory Perspective

  B. S. Galdolage

  • PDF (EN)

  19 Jun 2021

  7(1):70-91
• 

  The Impact of Online Communities and E Word of mouth on Purchase Intention of Generation Y: The Mediating Role of Brand Trust

  B. D. T. M. Kamalasena,  A. B. Sirisena

  • PDF (EN)

  19 Jun 2021

  7(1):92-116
• 

  Factors influencing the Purchase Intention of Green Packaging among Millennials in Gampaha District of Sri Lanka

  P. M. Munasinghe,  A. A. Shantha

  • PDF (EN)

  19 Jun 2021

  7(1):117-148
• 

  The Impact of Negative Brand Experience on Brand Avoidance with the Mediating Effect of Negative Emotions: Evidence from the Sri Lankan Mobile Telecommunication Sector

  D. P. Amarasinghe,  J. A. S. C. Jayasinghe

  • PDF (EN)

  19 Jun 2021

  7(1):149-179
• 

  Employee’s Job Satisfaction with Computer Mediated Communication System

  T. S. L.W. Gunawardana,  U. I. Sirimanna

  • PDF (EN)

  19 Jun 2021

  7(1):180-209